History

It began with one man with a vision. Alexandre Goetschel dreamt big, and in a humble apron company he saw the potential for a haute couture empire. From the start, Goetschel was determined that ALGO would prioritize the customer’s wishes. From bespoke garments hand-tailored to fit like a glove, to sumptuous fabrics sourced from the finest textile designers in Europe, ALGO was—from its inception—dedicated to perfection. One century later, ALGO hews to our founder’s ideals, while pushing boundaries and exploring modern silhouettes and fabrics.

100 years of style.

Generations of stylish women.

We’ve only just begun.